Estás en tu casa.
Austin Vida empowers our community by amplifying our stories, events and cultura. Latinos make up about 33% of Austin’s population. We are a big part of the community’s rich history, present and future. Our historias should not be ignored.
Sign up now to get instant access to Austin Vida’s May Cultura guide featuring local cultural and community happenings focused on our Austin gente.
We believe our gente deserve better.
We aim to lift our comunidad and illuminate the resilience it takes to be Latina/o/x in Austin.
Austin Vida brings our stories to the forefront, from pieces on música to profiles of changemakers, all told with the nuance and accuracy we deserve.
We are a Latina-led digital publication headed by Nancy Flores, an award-winning local journalist most recently writing for the Austin American-Statesman and Austin360. Nancy, the daughter of Mexican immigrants, has specialized in covering underrepresented Latino communities in Central Texas. Nancy’s contributions to Austin’s Latino community recently earned her the Award of Excellence in Media Arts from the city’s Mexican American Cultural Center. In 2019, Remezcla named her among the nation’s “Latino Columnists You Should Be Reading.”
We’re reimagining and relaunching Austin Vida, which has a long history of showcasing Latino cultural and musical happenings in the city. Join us for this exciting new chapter!
What Austin’s Latina/o/x Community is Saying
“I’ve always felt there was a huge gap in the media landscape that focuses on the Latino experience. I believe that’s how I was introduced to Austin Vida in the first place, as I sought out more community voices that aligned closer to mine.”
“It’s hard to find stories that celebrate me. If there are no stories that celebrate me, then it’s hard for the general public to do so.”
Join a community where our cultura and stories are never an afterthought and our Austin vidas are always celebrated.