[11/29] Preview: Siggno at Tejano Ranch

siggnoOn Friday, Nov. 29, party off that Thanksgiving meal with Siggno at Tejano Ranch. The Santa Rosa-based band will once again blow the roof off of the north Austin club with their charisma, big-time stage show, and catalog full of classics and latest hits.

Siggno is hard to classify. While they are one of the hottest groups in Tejano music right now, they also won the 2008 Latin Grammy for best Norteño album, won the 2013 Tejano Music Award for best Norteño Album, and frontman Jesse Turner played drums for Conjunto legend Ruben Vela. Looking at their eyeliner and heavy makeup on stage, they could be mistaken for a late 80s metal band, but there’s also a bit of urban hipness to Turner himself.

Defying labels and expectations has definitely paid off for the band, as they are riding high on a wave of success that is rarely seen in Tejano music these days. And they’re having a great time too. They are famous for always making time for their fans, doing meet and greet events, and for chronicling their hijinks in their Siggno Adventures on YouTube (Preview) . Their latest album, El Mundo Se Acabo, was nominated for a Latin Grammy for Best Tejano Album, and the group was nominated for “Tu Artista de Tejas” and also performed at this year’s Premio Texas Awards.

The multi-talented Turner writes songs, plays accordion and a number of other instruments, and won Entertainer of the Year at this year’s Tejano Music Awards. He also took home Best Male Vocalist honors at the 2011 and 2012 Tejano Music Awards, snapping the 8-year winning streak of Tejano superstar Jay Perez in the category. His award-winning duets with Elida Reyna have also been enormously popular, helping to further propel both of them into superstar status.

Long story short: Siggno always puts on a great show, and their massive popularity in the ATX pretty much guarantees a packed house.

Tejano Ranch is located at 7601 North Lamar, just south of Highway 183 in north Austin. The doors open at 8 p.m. The cover charge is $15 cover all night. 18+ are welcome. Visit the event page on Facebook here.

Piper LeMoine

Piper LeMoine manages all things technical, promotional, and creative at Austin's own Rancho Alegre Radio, a 501(c)(3) non-profit organization dedicated to preserving and promoting Tejano and Conjunto music. She also co-hosts Rancho Alegre, playing Tejano and Conjunto music every Monday from 9-10 a.m. on KOOP 91.7 FM in Austin and online at koop.org.

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