Gran Sonido Music Group is (GSMG) is an Austin based music collective that aims to help musicians and bands promote, book and connect with other entities that may be of assistance with other musical services. Although GSMG’s initial focus was to help the local Latin music scene, the collective is open to all genres of music and talent. On Tuesday, August 23, GSMG will be presenting a Latin rock showcase at Beauty Bar.
Austin Latin rock veterans Vitera will open the show. Fronted by the dynamic guitarist and violinist Haydn Vitera, the group is one of the hardest working bands in Austin. In addition to performing various showcases and restaurant gigs, the group is the leader and organizer of the monthly Movimiento Rockero showcases. Vitera perform at 9:30pm.
On tour from Bakersfield, California is bilingual rock group Velorio. The band formed in 2007 and have been hard at work touring and making their name on West Coast. According to their bio, Velorio describe their music as music that “blurs the lines between Latin, soul, and rock.” Velorio perform at 10:30pm.
Following Velorio will be Austin based Latin fusion band, Este Vato. Originally a five piece, the group has recently added a new horn section to round out their already exceptional live show. Currently performing in support of their self-titled debut, Este Vato take the stage at 11:30pm.
Listen to music from Velorio below.