Cine Las Americas is best known for its yearly film festival, but is also the host of many screenings year-round. The mission of this multi-cultural, non-profit organization is to promote cross-cultural understanding and growth by educating, entertaining and challenging diverse audiences through film and media arts. In its 14 years, it has screened more than 1,200 Latino and indigenous films and videos and has partnered with local schools to create educational media programs that serve the minority youth in the city.
Their latest screening is a 1953 Spanish comedy film by Luis García Berlanga called ¡Bienvenido Mr. Marshall! It is set in 1951 at Villar del Río, where the inhabitants receive important new that their small and impoverished town will be visited by an American commission who will be delivering US aid from the Marshall Plan to reconstruct Europe after the Second World War. The town, instructed by their political leaders, aim to make an impression which leads them to build a fake Andalusian town, hire a touring singer to create a festive even, and draft a wish list for the Americans. The parody is also aiming to show the lack of U.S. economic aid in Spain during post-war years.