[4/11] Preview: Erick y Grupo Massore at Tejano Ranch

MassoreTonght it’s cumbia time at Tejano Ranch with Erick y Grupo Massore. While not a Tejano group per se, the red-hot Mexican family band returns to the Live Music Capital as a fan favorite, having played to bigger and bigger crowds in numerous clubs and festivals around town.

The Sanchez brothers from Coahuila, Mexico have been together since the mid-90s with brother Erick on timbales and lead vocals. In recent years, Tejano has tilted more and more toward more cumbia-based groups, and Massore really hit it big with Tejano fans in 2010 with the single, “La Inconforme.” Since then, they have been a mainstay at festivals and events all over Texas and the United States, with fans loving their youthful energy and hot beats and infectious rhythms.

Long story short: A lot of energy, tons of dancing, standing room only. Cumbias, cumbias, cumbias!

Tejano Ranch is located at 7601 North Lamar, just south of Highway 183 in north Austin. The doors open at 8 p.m. The cover charge is $12 before 9 p.m., and $15 after 9 p.m. 18+ are welcome. Visit the Facebook event page here.

Piper LeMoine

Piper LeMoine manages all things technical, promotional, and creative at Austin's own Rancho Alegre Radio, a 501(c)(3) non-profit organization dedicated to preserving and promoting Tejano and Conjunto music. She also co-hosts Rancho Alegre, playing Tejano and Conjunto music every Monday from 9-10 a.m. on KOOP 91.7 FM in Austin and online at koop.org.

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